For Sydney's Lunar Festival, we celebrated good fortune and prosperity with vibrant flowers and intricate paper cutting. This project blends these cultural elements into a rich narrative that captures the essence and symbolism of the festive season.

Our design centres on a vibrant Ox illustration with lively colours and unique features. The typography, with its Western simplicity, complements this by ensuring clarity and adding visual impact.

The work runs across posters, flags, banners and graphics across the CBD and exhibition areas. We infused the city streets with bright, cheerful imagery, celebrating the Lunar Festival through a blend of tradition and contemporary design.