In the spirit of Asian tradition, our project for Sydney's Lunar Festival tells the story of good fortune and prosperity through vibrant plants and the intricate art of paper cutting. We've blended these cultural elements into a compelling narrative that reflects the essence and symbolism of this festive season.

At the heart of our design is a focus on the Ox illustration, brought to life with lively colors and distinctive features. Complementing this, the typography adopts a Western aesthetic simplicity, ensuring clear communication while adding visual impact and interest.

The work runs across posters, flags, banners, and various graphics across the CBD and exhibition areas. We brought a burst of bright and cheerful imagery to the city streets, celebrating the Lunar Festival with a blend of tradition and contemporary design.