We collaborated with NIDA to craft the key visuals for their seasonal productions. With a conscious focus on each play, we intended to evoke the singular narrative and context of the shows by unique arrangements, establishing a strong focal point for each production while retaining some level of visual consistency throughout the campaign.

Our approach is loaded with gesture, joy and playfulness that blends the oddity and heightened reality qualities associated with each play in the season.

Overall, the work appears current and striking with a youthful energy and vibrancy, creating a moment for experimentation that ignites interest as part of the theatre experience.

The images are used across all promotional and marketing materials and are the iconographic foundation for the shows.